Fast Facts

  • More than 155 million American Girl® books have been sold since 1986.
  • Over 30 million American Girl® dolls have been sold through the company's catalogue, retail stores, and website since 1986.
  • The American Girl catalogue ranks as the largest consumer toy catalogue and one of the top 30 consumer catalogues in the USA.
  • American Girl® magazine has a circulation of over 325,000—ranking it among the top ten children's magazines in the nation and the largest publication dedicated exclusively to girls ages 8 and up. The award-winning magazine receives more than 2,000 pieces of reader mail after each issue.
  • American Girl's proprietary retail stores have welcomed over 87 million visitors. The stores have won numerous awards and are recognized as premier models for experiential retail.
  • The American Girl website receives over 47 million visits per year.
  • American Girl's social channels—Facebook, Instagram, Twitter, Pinterest, and YouTube—reach a combined audience of over 1.9 Million follows.
  • American Girl has a long-standing commitment to children's charities in the USA. To date, the company has donated more than $100 million in cash and products.