Truly Me

American Girl’s Truly Me™ line features contemporary 18-inch dolls, accessories, Dress Like Your Doll™ clothing, and exclusive play-based digital content that promote shared connections between girls ages 8 and up and their Truly Me companions.

Girls can choose their Truly Me doll from more than 40 different combinations of eye color, hair color and style, and skin color. The personalization continues with a variety of special extras such as braces, glasses, and earrings, as well as outfits and accessories that reflect girls’ favorite interests and activities.

To complement the doll play experience, the Truly Me microsite offers girls free online content that’s accessible on all devices. The Truly Me onscreen experience supports shared play and creativity through a “Fun-spiration” section that is refreshed daily with girl-inspired crafts, doll activities, games, advice, and recipes. Other sections are dedicated to quizzes, pets, and do-it-yourself videos—plus the Fan Gallery allows girls to post favorite moments with their Truly Me dolls.

At American Girl flagship retail stores, the interactive Truly Me™ Signature Studio allows girls to create one-of-a-kind doll outfits from endless design possibilities. Choosing from a variety of colors, patterns, silhouettes, prints, and other embellishments, girls can design custom doll outfits, girl- and doll-sized tees, or a doll carrier on a hand-held tablet, and then have it printed on the studio’s high-tech printer to be taken home.

The Truly Me world also includes a line of doll craft and activity books, digital apps, and Truly Me-related events at American Girl retail stores available throughout the year.